Mental Health, with Penguins

Saleem Healthcare · Campaign · 2026

A psychiatrist-at-home service sold with emperor penguins and Iraqi humour instead of stock-photo sadness. The gentlest mental health campaign in the feed.

Seven slides, zero stigma.

Campaign slide for Saleem Healthcare's mental health service, an emperor penguin on snowy ice with an Arabic speech-bubble joke.

Designed by Raghad Qussay, graphic designer and video editor, Baghdad. All case studies.