The BRCA Test

Saleem Healthcare · Campaign · 2026

A genetics campaign that had to explain what BRCA is, why it matters and how to book, in a feed that scrolls past anything that smells like a lecture.

Pink on navy, October-ready.

Campaign slide for Saleem Healthcare's BRCA gene test, a pink DNA double helix on navy with an Arabic headline about genetic risk.

Designed by Raghad Qussay, graphic designer and video editor, Baghdad. All case studies.